Our Work
Heritance Aarah Maldives
Project Background
Since 2025, HooJoo PR has partnered with Hertiance Aarah Maldives as its exclusive agency for brand communications and public relations in China. Through a comprehensive range of services – including brand positioning, social media management, strategic communications, media relations, influencer partnerships, and integrated PR campaigns.
Our Service
Our services include managing the brand’s official Douyin and REDnote accounts in China, account verification, localized content creation, and social media advertising. We also execute paid and barter influencer collaborations with leading KOLs, develop and distribute press releases to Chinese media, conduct media and sentiment monitoring, and provide strategic consulting to support the brand’s growth in the China market. Watch one case
Adaaran Resorts Maldives
Project Background
Since 2025, HooJoo PR has partnered with Adaaran Resorts Maldives as its exclusive agency for brand communications and public relations in China. Through a comprehensive range of services – including brand positioning, social media management, strategic communications, media relations, influencer partnerships, and integrated PR campaigns.
Our Service
HooJoo PR manages the brand’s official Douyin and REDnote presence in China, including account verification, content creation, social media advertising, influencer partnerships, media relations, press release distribution, sentiment monitoring, and strategic consulting for the China market. We support the promotion of the group’s five properties in China and help strengthen a cohesive brand image across the portfolio. Watch one case
The Dali Edition
Project Background
Beginning in Feb 2026, HooJoo PR will provide year-round Chinese and English editorial writing services for The Dali Edition following its opening in China. We are responsible for ensuring that all written communications remain consistent with the brand’s voice and local character, conveying an image that is refined, luxurious, minimalist, and effortlessly sophisticated.
Our Service
Our editorial team works with The Dali Edition to develop and refine all brand communications, including website content, spa menus, design narratives, restaurant storytelling, and cultural materials in both Chinese and English. In addition, we support content creation for the brand’s international digital channels, including LinkedIn and Instagram, helping maintain a cohesive brand presence across global markets. Check the website
Park Hyatt Abu Dhabi Hotel and Villas
Project Background
For Summer 2026, HooJoo PR partnered with Park Hyatt Abu Dhabi to promote its Standard King Suite. Through selected influencer collaborations, we reached the hotel’s target audience with precision while creating a collection of high-quality visual assets that showcased the suite’s design, comfort, and luxury experience.
Our Service
Within the first two months of the partnership, HooJoo PR engaged three leading Chinese influencers, including two with over one million followers and one with more than five million followers. Their photo and video content was published across Weibo, REDnote, Douyin, and WeChat Channels, achieving an average of over one million views per post.
Shebara Resort, Saudi Arabian
Project Background
Since August 2025, HooJoo PR has worked with Red Sea Global Hospitality to promote Shebara Resort and Desert Rock in China. By partnering with selected travel influencers, we help build awareness among affluent Chinese travelers and differentiate the resorts through their unique experiences, architecture, and sense of place, setting them apart from conventional luxury resorts.
Our Service
Our travel influencer @Zhangdarlin created a series of viral videos for Shebara, generating over 3 million views and hundreds of thousands of engagements across REDnote, Douyin, and WeChat Channel. Her creative transition-style videos and audience closely aligned with the brand’s positioning. Watch the video
Bordeaux Wine
Project Background
The Bordeaux Wine Council aims to present Bordeaux wines as young, diverse, and rich to potential young consumers in China.
Our Service
Since 2023, HooJoo PR promoted Bordeaux wine with top influencer @猫一杯 with 40 million followers at Christmas promotion and invited famous Chinese fashion influencer to attend the Bordeaux wine roadshow and party in Shanghai. Later, 20 lifestyle bloggers and 20 fashion media were invited by HooJoo to Bordeaux Crush Festival event, and shared content on REDnote, Weibo, Douyin, and WeChat. The campaign achieved over 20 million exposures, significantly boosting Bordeaux’s visibility and creating a vibrant, youthful brand image.
Visit Batumi
Project Background
Since 2024, HooJoo PR has been working with the Department of Tourism and Resorts of Adjara A.R. to develop Batumi’s presence in the Chinese market and position the destination among China’s growing travel audience.
Our Service
In November 2024, we organized a familiarization trip for a group of Chinese influencers on behalf of Visit Batumi, creating destination-focused content across REDnote, Douyin, and Weibo, alongside a press release distribution campaign. The influencer campaign generated over 4.3 million views and secured coverage from Weibo Travelers, PR Newswire, and China.org.cn, significantly increasing Batumi’s visibility in the Chinese market. Read one article
PHI Jewelry
Project Background
To boost the visibility of the PHI Jewelry, HooJoo developed a series of collaborative partnerships and campaigns, positioning this boutique Hong Kong brand for success.
Our Service
HooJoo PR Invited 5 celebrities, 30+ influencers, 8 top fashion media, and 10 sci-fi literature experts to endorse the cress-industry collaboration of PHI Jewelry and Science Fiction World. The campaign achieved over 35 million impression across all platforms and successfully broke into new audiences. The hashtag reached the top 10 on Weibo’s fashion trending list. We also leveraged industry resources to successfully feature PHI’s products on the cover of For Him Magazine.
Tudor
Project Background
In September 2025, TUDOR partnered with our lifestyle and luxury travel influencer, Rosa ZHANG, for its signature “Born to Dare” diving challenge on the French Riviera, alongside freediving world champion Morgan Bourc’his and featuring the iconic TUDOR Pelagos watch.
Our Service
As the only Asian creator in the campaign, Rosa won first place in the freediving challenge and created high-impact content across Douyin, REDnote, and Weibo. Leveraging her audience of over 14 million followers on Douyin, the collaboration generated more than 235,000 likes, successfully amplifying TUDOR’s luxury and performance-driven brand narrative. Watch the video
Christofle
Project Background
Founded in Paris in 1830, luxury French silverware brand Christofle became a royal purveyor, symbolizing French elegance. For this Mid-Autumn Festival, Christofle wishes to promote in China by introducing the MOOD Coffee Tray to add warmth to audience’s tea break.
Our Service
HooJoo PR selected top lifestyle influencers for Christofle to create videos themed Shining Mid-Autumn Mood, showcasing the product’s luxury and French sophistication. Beijing influencer @胡桃小树’s cinematic video, paired with vintage home decor, positively boosted sales and brand image.
MOMA
Project Background
Chinese tech brand MOMA held a new product launch event, highlighting its live-streaming features in the e-commerce industry. The event required participation from major local and national media platforms, interviews with the brand founder, and online press releases.
Our Service
HooJoo PR invited senior journalists from Shenzhen Evening News conducted a video interview with the brand founder, invited top local media such as Yangcheng Evening News, Shenzhen Special Zone Daily, Tencent Dayue Net, Phoenix Shenzhen, and Sina Shenzhen to cover the event and release news articles.
Wentworth Club BMW Championship
Project Background
Reignwood Group has revitalized Wentworth Club, which is now the venue for some of Europe’s most prestigious professional golf tournaments. In September 2023, Wentworth Club hosted the highly anticipated BMW PGA Championship.
Our Service
As more Chinese sports enthusiasts turn their attention to golf, HooJoo PR promoted the event through major Chinese mainstream media, including the Xinhua News Agency, achieving millions of impressions.
